Whatever your goals—be a better leader, partner, parent—Ashley Merryman’s mission is to help everyone succeed.

Bestselling author, acclaimed lecturer, and passionate advocate, Ashley finds the science essential to understanding what motivates us. Then she explains how to practically use these insights to transform our lives.

If you change yourself, you change your world.

“Prepare to be slack-jawed . . . astonishing. This tour de force is one of the best parenting psychology books in years and will likely be seismic in influence.” —Library Journal

“The most important book I’ve read this year.”—Wired

“A book that’s hard to put down and easy to take seriously”—AV Club

“Remarkable… will help you rise to the occasion… wildly counterintuitive” —San Francisco Chronicle

“A book that gives you home field advantage in life's big contests.—Barnes & Noble

“You gotta get it…A fascinating topic that we all deal with on a daily basis.”—Fox & Friends

“Illuminating and entertaining”—Kirkus

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