The Ethical Minefield of Attorney Advertising
Attorney advertising is vital to law firm success and profitability, but marketing continues to pose legal ethics issues that must be addressed at every turn.
In the decades since the Supreme Court issued its 1977 opinion of Bates v. State Bar of Arizona, which legalized attorney advertising, states have become more lenient about lawyer marketing.
When it comes to the formal limitations on advertising, “All the restrictions are eroding,” says Thomas Spahn.
In the meantime, there is probably more variance between states on ethics rules for attorney advertising than there is on any other issue, according to Spahn.
